Who is Plan B?

Betsy Klein founded Plan B to Save Wolves in 2016 along with Timon Pratt. Initially leveraging her 25-year background in Marketing and Communications, the genesis of Plan B was aimed at helping other nonprofits that specifically supported wolves and wolf dogs with marketing, development/fundraising and board development. Under her leadership the foundation has quickly expanded in both scope and reach becoming nationally recognized as an extremely effective grass roots animal advocacy organization.

In its brief history Plan B has been involved with the rescue of 200 wolf dogs, provided much needed funds to over 20 wolf rescue organizations, developed and co-produced Sedona Wolf Week with Apex Protection Project, launched I AM WOLF NATION™, lobbied at the Arizona State capitol on behalf of a bill to increase penalties for animal abuse and advocated locally, regionally and nationally for numerous other conservation efforts.

As a member of the National Coalition to End Killing Contests, she is currently working alongside other organizations to end killing contests in Arizona. Her latest project is developing and launching the The Call of the Wild Mural, an international collaborative public art installation in support of the Endangered Species Act.

She is currently a District Leader for the Humane Society of the United States, a member of the AZ Wildlife team and recently lobbied in Washington D.C. as part of Take Action for Animals Conference. Betsy spoke at the 2018 International Wolf Symposium on how to create a new wave of advocates through events like Sedona Wolf Week.

Prior to Plan B she spent the last 25 years of her professional career in marketing, advertising and sales promotion, including event planning and execution, sponsorship and relationship development and public speaking engagements. Her client portfolio over the years has included well known international brands and in 2010 she formed her own company, The SmartGal Marketing Services.

The diversity of her background includes working with numerous nonprofit organizations as a Board member, volunteer, project leader or staff. She was Marketing Chair on the Board of Directors for the Susan G. Komen Breast Cancer Foundation in Orange County, CA where her leadership team executed the sixth largest Race for the Cure event in the nation, breaking the previous year’s fundraising goal.

Other nonprofit organizations she has been involved with include the Alzheimer’s Association, American Heart Association / Relay for Life, Working Wardrobes and Wolf Connection. Betsy served as Director of Marketing and Development for the Humane Society of Sedona (2012 – 2014).

What is Plan B?

Plan B to Save the Wolves began with an audacious idea. Recognizing that many grass roots advocacy organizations operate on a shoestring budget Founders Betsy Klein and Timon Pratt saw a void that they could fill: Leveraging their combined professions experience would make a much-needed difference by empowering multiple organizations.

The genesis behind Plan B to Save the Wolves was to create an organization that helped other nonprofits that specifically supported wolves and wolf dogs with marketing, development/fundraising and board development.

Within their first year they had already expanded beyond their initial vision while raising over $45,000 that directly went to wolf related causes.

In its brief two-year history Plan B has been involved with the rescue of over 200 wolf dogs, provided much needed funds to over 20 wolf rescue organizations, developed and co-produced Sedona Wolf Week with Apex Protection Project, launched I AM WOLF NATION™, lobbied at the Arizona State capitol on behalf of a bill to increase penalties for animal abuse and advocated locally, regionally and nationally for numerous other conservation efforts while raising nearly $250,000 that directly went to wolf related non-profits and wolf dog rescues.

They did this while educating the public about the important role that wolves play in healthy ecosystems, debunking myths that had followed these magnificent creatures relentlessly eventually causing them to be hunted into near extinction and advocating for peaceful co-existence.

There are three core areas in which Plan B currently operates: Advocacy, Education and Rescues.

Some of their initiatives in these areas include:

  • Fundraising, managing and disbursing funds to organizations with an emergent need.
  • Helping to create a unified network of support among wolf and wolf dog organizations.
  • Presenting Sedona Wolf Week (with Apex Protection Project)
  • Highlighting and supporting specific advocacy projects and initiatives to Save Wolves and Wolf Dogs though I AM WOLF NATION™
  • Rewriting the Fairy Tale in partnership with Apex Protection Project
  • Public speaking engagements
  • Producing the Call of the Wild Mural a traveling art installation advocating for wolves and the Endangered Species Act.

When you shop at smile.amazon.com
Amazon donates to us

Sign up for our newsletter: